A day hasn’t passed without me seeing at least two people screaming about how AI is ruining their daily bread and why people shouldn’t embrace it.

Frankly speaking, I thought we’d be cool with AI by now.

I mean, there’s no going back from here. In fact, it’s so here that teams and businesses not using AI in some way are starting to look "different.” 👀.

The problem with the anti-AI club is they limit AI to tools like ChatGPT and Gemini or think it’s only for writing and content ideas.

But AI is the easiest way to save yourself from back pain at your desk. I’d like you to read this with an open mind, try out some ideas at work, and see how AI isn’t taking your bread but helping you keep it.

You’ll learn:

1. How basic AI is the real enemy.

2. How to use AI the right way for content—and no, this doesn’t just mean drafting.

3. How I’m using AI to save myself from back pain and make my work easier.

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Sauce Of The Day:

☝🏼Basic AI is the enemy.

When I see complaints about AI on LinkedIn, it’s usually about AI giving basic responses or sounding robotic.

First off, it is a robot, FFs. But it’s a robot that can do better if you know how to use it right. If you’re getting basic responses, it’s probably because you’re using basic prompts. Or you’re not customizing your prompts enough or providing references to guide them.

The thing is, AI will keep getting better, but you can’t wait until then to start using it. I compared ChatGPT 3.5 and ChatGPT 4.0 mini, and the difference is clear! I used the same prompt on both, and 4.0 Mini blew me away. This shows that as AI improves, so do the results. 4.0 still makes mistakes, though—that’s where your human touch comes in.

Sometimes, the difference between a bad and decent response comes down to:

• The AI model you use,
• The prompt you give,
• The task you’re using it for.

🫴🏼 How to Use AI the Right Way

Some people struggle with AI because they:

1. Try to draft content from scratch,
2. Create blog outlines or briefs from scratch, or
3. Use it for simple tasks like listing items.

Here’s how to use AI the right way:

1. Streamline research: Instead of using AI for basic research, gather all relevant links on a topic and have AI review each, providing bullet points on what each webpage says. Tools like GPT-4 Plus and Perplexity can save you hours of work compared to manually watching videos or reading articles. I have also used You.com for web research.

You can also use AI to summarize YouTube videos and generate transcripts. I’m still searching for a good tool for podcasts—if you find one, let me know!

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2. Use AI for automation and workflows. I’ve been exploring Copy.ai to build workflows for briefs and webinar follow-ups. I used it to create a webinar sequence, write a thank-you email, and draft a follow-up, saving me hours.

Recently, I used the same tool to repurpose a blog post for LinkedIn, X, Instagram, and Facebook. The results were mediocre, but that’s where my creativity comes in. I used the AI-generated content as a guide to craft each slide for a carousel, key points for LinkedIn, and catchy titles for X.

3. Better content ideation: Next, feed ChatGPT plus your blog strategy or site map along with a list of keywords, and ask it to suggest content ideas you haven’t covered yet. While it may initially give generic ideas, providing your brand guidelines and other instructions can help it generate more relevant suggestions. This approach is better than asking for new ideas from scratch.

Prompt example one:

"Here’s a copy of my blog strategy [or site map] and a list of keywords we’d like to cover. I’ve also attached our top-performing posts (in terms of traffic, conversions, etc.) from the last 6 months. Suggest 10 content ideas we haven’t covered yet, using these as a guide."

[blog strategy]

[list keywords]

[Top performing posts]

Keep refining the prompt until you get better results. Use the top-performing posts to guide content creation or evaluate new ideas.
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Prompt example two:

"We want to create more content that [insert metric related to your goal]. I have attached a list of our top-performing posts based on [related metrics]. Based on our top-performing posts, list the top five elements that made each successful."

Use these elements as a checklist for future ideas and topics.
I haven’t found a tool that reads social pages to generate ideas, but if you have your content topics in Google Docs, Sheets, or a similar format, newer AI models can analyze them and suggest ideas for social content.

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4. Idea comparisons: Use AI to compare your ideas with your competitors’ to avoid idea similarities. Share a list of your ideas or content and ask AI to identify similar ideas, points, and sentences from competitors. This is slightly different from plagiarism checkers by examining images, structures, flows, and resources referenced. I’ve used Claude.ai for this and found the results impressive.

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5. Use AI as your editorial guide: This is my favourite. You might say AI removes the personality and emotions in your content, and it’s true, but it won’t do that completely if you’re telling it to sound exactly like you. Newer models like GPT-40 can save your exact brand tone and voice from the way you type your prompts. I asked GPT-4o to tell me my brand tone, it was 70% correct. You can use GPT-40 to save your personality and brand voice through your prompts or send it a raw sample of how you write, and keep asking it to reference back to that style until it sticks. It works well – like magic!

Prompt example:

“Edit the content attached below while maintaining the main idea, my tone and personality. Details:

1. Editing Instructions:

Correct any grammatical errors, punctuation mistakes, and awkward phrasing.

Improve the overall flow and context of the text.

Ensure clarity without changing the main ideas.

2. Tone and Personality:

Match my tone and personality [reference your tone and personality]

Maintain a [your preference style] that resonates with [your audience].

[Insert a sample post or piece of writing here that displays your tone and personality.]

Attach the content here.”

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👩🏽‍💻 How I’m Using AI to Reduce Back Pain and Simplify My Work:

As a solo content marketer, creator, and strategist, I rely on AI to handle the heavy lifting, allowing me to focus on creativity. AI doesn’t write for me—it organizes my work so I can write and publish more effectively.

1. I had a research project where I had to research two content topics in one day and create both a very detailed outline and a draft. Each topic had up to 7 links in the brief for research. Instead of checking each link and reading over 2000 words, I used different tools like GPT-40 and Perplexity to read those links to help me create a detailed outline for each article. Although it still took me some time, it saved me over 2 hours of my time.
2. I use AI to verify narratives and ideas by comparing final drafts with the original concept. Then I asked for detailed points on what I may have missed and if there were any mistakes.

I recently had Claude.ai review my newsletter’s title, goals, and objectives, providing feedback on any missed points and additional content suggestions.

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3. I use it for calculations like time and date differences. This isn’t related to marketing, but I use it when I'm trying to send a personalized cold email or DM to someone outside Nigeria.

What’s your biggest takeaway from today’s post?

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How To Use The Sauce:

A section to help you hit the ground running:

1. Avoid using basic prompts for generative AI or you'll keep receiving basic responses.
2. Rather than depending on outdated AI models, consider investing in newer models and other tools beyond ChatGPT.
3. If you're a sole operator or part of a marketing team, utilize AI workflows to automate tasks and concentrate on areas where you’re better.
4. Improve your prompts by providing more detailed information to receive better answers.

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What's Hot?

Interesting and boring things to help you get better at marketing [resources and examples]:

💻 This newsletter post on Lenny’s newsletter on how product managers can use AI. One example was “how to improve product development with AI-powered user feedback analysis.”

💻 Product marketers, this one's for you… ditch the fluff.​

​The only branding advice you need for your startup! With one of the smartest marketers out there!

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The Other Spicy Things...

Nothing else; please share this issue!
​It took me 3+ hours writing and editing this issue. Help me grow by sharing this issue with a marketer, business or two. Thank you!

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Till the next issue,

Gigii

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